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Top Tip: Information Gathering

If you want to understand your audience more, the best way is to talk to people in person, however, this can be expensive and time consuming and so not always an option you can do all the time.

Fortunately, there are a range of techniques and tools we can look at and use to gather a range of information that can help us to understand our audience and clients better.

In Person

  • Focus groups

  • 1 to 1 conversations/interviews

  • Feedback from staff who speak to customers

Individual Digital Techniques

  • Digital questionnaires

  • Reviews

General trends/behaviours

  • Analytics

  • Google Trends

  • Answer the public

  • Hashtags

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