Authentic Wins: Guinness 'Welcome Back'

More and more we are seeing the big brands adopt very authentic content which we can all relate to.

Guinness is well known for some of the most amazing advertising campaigns in history (and some of the most expensive). However, what I LOVE about their 2021 'Welcome Back' advert is the simplicity of capturing the 'every day' and making it so relatable to peoples life and this moment in time.

More and more we are seeing more 'authentic' content being created.

This is a huge shift in content creation style, compared to the 1999 Surfer advert, which is legendary and very cinematic.