Top Tip: Information Gathering
If you want to understand your audience more, the best way is to talk to people in person, however, this can be expensive and time...
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Hannah Semmens
- Jun 19, 2021
- 1 min
Engaging in Empathy: Part 2
How do you use empathy once you have gained it? In order to establish that you can guide people to success, through the service or...
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Hannah Semmens
- Jun 19, 2021
- 1 min
Engaging in Empathy: Part 1
Do you understand your customers mindset? You know that empathy with your clients and potential clients is the key to your success....
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Hannah Semmens
- Jun 19, 2021
- 1 min
Top Tip: Customer Centric Language
A top tip for creating customer centric text is to replace 'I' or 'we' with 'you' to shift the focus to the customers point of view....
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Hannah Semmens
- Jun 16, 2021
- 1 min
Authentic Wins: Guinness 'Welcome Back'
More and more we are seeing the big brands adopt very authentic content which we can all relate to. Guinness is well known for some of...
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Hannah Semmens
- Jun 15, 2021
- 1 min
Top Tip: Building Trust
We all want to build great relationships with our clients and potential clients. Why build trust? If a person has never bought from you...
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Hannah Semmens
- Jun 15, 2021
- 1 min
Love You Too: Great KFC Advert
For all of you who love KFC, this might make you hungry, so look away. I am one of the few people in the world who doesn't love KFC (I...
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Hannah Semmens
- Jun 5, 2021
- 1 min
Top Tip: DIY Link Audit Tools
Agencies can charge £3000 for a link audit! However, these are the tools you need to do your own: Neil Patel's free tool, SEO analyzer...
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Hannah Semmens
- Jun 5, 2021
- 2 min
Top Tip: SEO First Approach
Why bother with something called SEO? How does that relate to your clients? SEO is customer-centric (e.g the focus is on the customer and...
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Hannah Semmens
- Jun 5, 2021
- 1 min
Top Tip: 3 Lead Generation Strategies
No one said it would be easy, but there are ways to generate new leads using content marketing. Here are just 3 ways you can consider...
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Hannah Semmens
- May 11, 2021
- 1 min
Top Tip: What Questions are People Asking?
Being able to answer questions that people have about our products or services is one of the essentials for great SEO. One site which...
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Hannah Semmens
- May 11, 2021
- 1 min
No Drama: Why Video Content Makes an Impact
There are few promotional videos released in 2021 that I really admire. However, one of them, released in May 2021, is an advert for...
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Hannah Semmens
- May 8, 2021
- 3 min
Nuts 4 Nuts: Why is Customer Profiling Important?
Who is your ideal client? Do you know who is buying from you? Do you know why they are buying from you? Do you know what to say or do to...
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