ABOUT ME
Hello there. Thank you for dropping by.
I help organisations like yours, who wish to grow through developing their digital presence and customer engagement journey. I produce engaging written and video content which emotionally connects to an audience and builds trust.
The result being growth of a loyal customer base who appreciates the customer experience and value given.
I have over 20 years marketing and customer engagement experience. Please download my CV or say hello.
TARGETING
Fundamental to success is defining your target market/s and staying focused on understanding those target markets.
Storytelling
The message to your target market needs to be clear. Having a clear brand story will allow you to connect to your audience through empathy and position yourself as the guide who has the knowledge and can help.
CONTENT
Start with your website. Anyone who buys from you will look at your website and their hopes about who you are need to be confirmed.
CUSTOMER EXPERIENCE
We are not just talking about being nice to people. We are talking about making their lives as easy as possible. We need to add value to their life by saving them time, or making things quicker, making it easier to understand what is happening etc.